Google Apps - Forbes Interview with Matt Glotzbach
Discussions on the future of Google Apps Premier Edition.
del.icio.us bookmarks for May 12th through May 13th
These are my links for May 12th through May 13th:
- Increasing Product Launch Results with Social Media:9 Steps to a Successful Product Launch
9 Steps to a Successful Product Launch Social media is now a central component of any successful integrated marketing strategy. Here’s a simple nine-part process of a Silicon Valley product launch that will dramatically increase your marketing results within eight weeks of the launch. Approximately 200 hours are required from start to finish, including the time for video production, message creation, and media interaction. Any company can do this. - Marketingtechblog.com - Enterprise Twitter Management
Quite a few tools are beginning to appear for companies to manage communications using Twitter or for using micro-blogging internally within their company. - OnlinePRnews.com- Social Press Release Writing Tips
Apply these press release writing tips to get more value and exposure from your press release submissions. Scroll down below the bulleted list to see explanations of each press release writing tip and a link to press release samples. 1. Ensure that your press release has a news angle 2. Avoid using words like you or “our” except when quoting a source 3. Write a stand-alone title – readers should have a sense of your press release by reading the title 4. Use keywords sensibly throughout your press release – convert 3 keywords to anchor text links by upgrading to the $6 SEO press release 5. Use 1-2 quotes in your press release to increase the interest level and add a personal perspective. -
Social Media Release
A business development director produced her department’s first social media release (SMR) last summer and came away from the experience as an “SMR convert.” Her news received coverage like never before first from bloggers and then from traditional media, such as The Chicago Tribune, Los Angeles Times, BusinessWeek, Forbes.com, and Canadian television. Here are 8 steps to emulate her conversion. - Twitter Search
Twitter’s built-in search engine is probably my favorite way to find information in Twitter. It is great for quick searches to find specific pieces of information, watching trending topics, and persistent vanity searches for your name or company.
- How to Prospect for an Audience in Twitter
- 1) Mine your email accounts for people that you know / have interacted with, and search for them in Twitter. 2) Follow suggested people from Twitter (these are usually high-profile Tweeters). 3) Follow the people who the top influencers follow. 4) Find people to follow on WeFollow.
del.icio.us bookmarks for April 22nd through May 1st
These are my links for April 22nd through May 1st:
- TheFunded Founder Institute
FFI is a four month program that trains new and seasoned founders alike on the best practices for building next generation companies. Each week, Founders are taken through practical company building assignments lead by experienced CEOs with best of breed resources from dozens of partners, such as Microsoft and Wilson Sonsini Goodrich & Rosati. - Implementing Enterprise 2.0 technologies
“Approaches can be a key driver of competitiveness and profitability. However since Enterprise 2.0 sits at the nexus of technology and organizational culture, there can be no one-size-fits-all approach. Implementing Enterprise 2.0 Report provides detailed practical insights into how to create substantial business value with web technologies, supported by numerous case studies of successful implementation and lessons learned.” - Ross Dawson
“Globally recognized as a leading keynote speaker and authority on business strategy. He is CEO of international consulting firm Advanced Human Technologies, and Chairman of Future Exploration Network, a global events and strategy company.” - Online Marketing Summit Minneapolis
“The objective of OMS is to enable attendees to collaborate, network, and learn how to execute on the known best practices in Online Marketing. Events include hands-on workshops, on-site usability and SEO labs, thought-leadership presentations, and peer-to-peer collaboration.” - Search Engine Watch
“What the research also goes on to state is that 50 percent of those that set out and establish or become involved in these communities will fail in their efforts. That’s about 300 Fortune 1000 companies that will fail at social media: a striking number, especially in light of recent economic pitfalls.”
Convincing The Curmudgeon
@CharleneLi at Altimiter Group has articulated some great thoughts about communicating to the digital skeptic (curmudgeon) within the enterprise who hopes all the “marketing to the edge” will go away so we can focus on traditional “mass marketing.”
del.icio.us bookmarks for February 13th through April 22nd
These are my links for February 13th through April 22nd:
- "CloudCamp was instigated by Reuven Cohen. The format was developed by Dave Nielsen, with the help of the following core team of organizers who have played a vital role in CloudCamp’s continued success." - %extended%
- "What happens when the country’s foremost creatives, entrepreneurs and innovators descend on one place? That place explodes. Which is precisely what we plan for Omaha." - %extended%
- "InfoQ.com (Information Queue) is an independent online community focused on change and innovation in enterprise software development, targeted primarily at the technical architect, technical team lead (senior developer), and project manager. InfoQ serves the Java, .NET, Ruby, SOA, and Agile communities with daily news written by domain experts, articles, video interviews, video conference presentations, and mini-books." - %extended%
- Tweetup Minneapolis pictures with Jeremiah Owyang - %extended%
- "With a close-knit community of web-centric talent, The City of Angels has established itself as hub of social media activity, hosting socially savvy startups and networking events including Social Media Club, Digital LA and Barcamp LA. Should you find yourself in Los Angeles, here are the people, events, and companies to keep at the forefront of your mind." - %extended%
- General Mills kept getting questions on its website asking how to make cakes, said Pam Becker, a General Mills spokeswoman. The way the company used the Internet
to answer those questions is what social media are all about, said Doug Pollei, a social media expert in the Twin Cities. "Customer service is the new marketing,"
said Pollei, one of the local organizers of the Social Media Club of Minnesota, a group that meets regularly to talk about the Internet. "It's easier for companies to listen to their customers via Facebook and Twitter, and it's easier for consumers to influence their favorite companies through those same channels. "You're going to see a lot more activity on this." - %extended% - "Keynotes: The keynote agenda will once again feature the leading examples of Enterprise 2.0 in action. Some of the true pioneers of Enterprise 2.0 will walk through the challenges and opportunities around driving internal change at some of the leading companies in the world. Confirmed keynote speakers include:
* Christopher Keohane - Lockheed Martin
- %extended%
* Andrew McAfee - Harvard Business School"
Google Voice for iPhone, Gmail Users, and Android
Soon Google Voice will be available within the Google Apps Suite. It will just have a long beta period with the general set of Gmail users before going to the paid services.
The Wall Street Journal recently posted an article on Google Voice called “Google Voice: A Dutiful but Klutzy Secretary.” This is a fairly good article which shows that Google is offering voice transcription for free which others charge $3.99-$329 a month for. Courtney Banks questioned if the service will receive mass adoption in the market place. I think you are going to see more Google products inside more phone services. T-Mobile plans to sell a home phone early next year and also a tablet computer, both on running Android. Below are additional details on Google Voice from the Wall Street Journal.
Google Voice is like having your own personal switchboard operator and a dutiful but klutzy secretary. However, if you don’t have phones literally dropping out of your pockets, the total switchover to Google Voice may be more trouble than it’s worth. Many people, myself included, won’t be too keen to take on yet another new phone number, train people to call them on it, and remember to dial the extra digits to make outgoing calls (so the Google number will register on the recipient’s caller ID).
I think Courtney will enjoy having the ability of keeping a NYC area code if she happens to move to another state. Once you have a number from Voice, you don’t have to switch. This is similar to getting your own domain name and email address rather than using a free email service provider. Yes this is only available to @gmail users now but will be available to GApps for domains soon.
