del.icio.us bookmarks for May 17th through May 30th
These are my links for May 17th through May 30th:
- Trinity Ventures -
- Designers Vs. Business People: Who Takes On More Risk? - Designers mostly have a cost mindset just like most business managers. An investment mindset is something that needs to be taught and is part of a innovation toolkit.
- At Some Schools, Facebook Evolves From Time Waster to Academic Study - WSJ.com - Michigan’s program clinched his decision to attend that school. Social computing “has more of a focus on real-life applications, whereas [computer science] is very broad and more ambiguous,”
- DIY PR | AlwaysOn - The truth will set you free. Over and over, publicists tell their clients to stick to the decided-upon message to avoid mistakes. However, this guarantees you
‘ll never say anything thoughtful or spontaneous. - The Top 10 Reasons Why PR Doesn’t Work - The client doesn’t understand the publicity process, The scope of work is not detailed and agreed upon by both parties, The client has not been properly trained on how to communicate with the media, The client and the PR person or firm are not a good ma
- Imagini; Discover your VisualDNA; - Communicate with images.
- Advertising Age - CMO Strategy - Avoid Consumer-Generated Risks - So you want to use consumer-generated content, but you’re scared of the risks involved? As an advertising and promotions lawyer, I understand your hesitation.
- Shantanu Narayen on Adobe’s Future Direction: Product Strategy for the Next Generation of the Web - Knowledge@Wharton - Currently, Adobe Systems may have the strongest hand in this emerging arena of web-enabled applications. And the company’s recent whirlwind of announcements seems designed to secure that lead.
- Advertising Age - Digital - Want Online Buzz For Your New Product? - “Marketers haven’t really lost control of their brands just yet,” said Rob Mooth Bases. “Products that get the most buzz were the ones that were paying for it. … Advertising agencies are probably more relevant than they’ve ever been for your business.”
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