del.icio.us bookmarks for June 11th through June 20th
These are my links for June 11th through June 20th:
- Advertising Age - CMO Strategy - Blame CMO Turnover on Metrics Mania - While the advance of science is usually a hallmark of progress, the current demand for greater metrics, more measurement and increased accountability on the part of CMOs has resulted in demoralized marketing departments and muddled messaging.
- Internet Strategy Forum | Events & Executive Summit 2007 — July 19-20 — Governor Hotel — Portland, OR Web 2.0: Social Strategies. Conference attendees will engage with our executive speakers from Yahoo!, CNET, FedEx, IBM, WebTrends, PodTech.net, Intel, Adobe, One Economy Corp. and more, who will share their insights and ideas on how to best leverage the Internet and integrate it into overall business strategy.
- MIT - Scientific Marketing: Modeling and Optimization for Strategic Promotions - Participants learning about how a firm can create innovative promotions that will achieve strategic objectives from historical data sets. Firm’s objectives range from maximizing profit or revenue to maximizing market share in the presence of competition.
- San Francisco American Marketing Association - The San Francisco American Marketing Association offers professional and student marketers from across our diverse region a nexus of continued learning, professional development and camaraderie. Focused on leading trends in today’s marketing environment
- Compete Blog Measurement, Engagement and Attention - This General Mills site ranks in the top 1,500 in visitors but leaps into the top 100 in Attention because its members spend over 30 minutes on the site each time they visit it.
- Askville - Interesting new solution from Amazon.
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