del.icio.us bookmarks for July 23rd
These are my links for July 23rd:
- Questions for Jonah Disend - WSJ.com - Making the Jump:From Creating Ads To Devising Goods - MDC Partners is expected to announce today that it has acquired a 60% stake in Redscout, a consulting firm that works with marketers such as Johnson & Johnson and PepsiCo Inc. Redscout offers trend watching, brand consulting and package design
- USATODAY.com - Hungry entrepreneurs pounce on Y Combinator’s offer to help out - Graham and his team gather a small group of start-ups. Fledgling companies get $20,000 and access to Graham’s extensive network of tech executives, venture capitalists, lawyers and other industry insiders. Y Combinator takes a share about 6%.
- Advertising Age - Digital - When Web Branding Works - Want to craft an effective online branding campaign? Think pictures, not words. Keep it simple. And tie it in with your offline efforts.
- Advertising Age - The Latest Consumers You Need to Get to Know - Consumer Eyes, a New York-based marketing firm, recently released its first collection of data on the subject in a book titled “Karma Queens, Geek Gods, and Innerpreneurs.” After culling thousands of brand insights. Founder Ron Rentel.
- In the Lead - WSJ.com - Now, It’s Business by Data but Numbers Still Can’t Tell the Future - We’ve had management by objective and total quality management. Now it’s time for the latest trend in business methodology: management by data.
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