del.icio.us bookmarks for September 7th
These are my links for September 7th:
- Fortune C-Suite: Q&A with P&G’s Jim Stengel - September 17, 2007 - How do you sell $76 billion of consumer goods? One brand at a time. Geoff Colvin talks with Jim Stengel. In the vast world of mktg and advertising, James Stengel just may be the king. P&Gs global marketing officer, commands the world’s largest ad budget
- Adotas - Consolidation And What It Means For Marketers - The past two months have been some of the busiest M&A times we have seen in the history of the Internet marketing space. Over $10.5 billion was spent on marketing services and technology companies by Google, Yahoo!, Microsoft and WPP.
- Social Media’s Direct Influence on Search Engine Ranking - Social media marketing is becoming more of an accepted part of the online marketing mix because of its ability to drive website traffic and inbound links to sites.
- CrunchBase - Part of the TechCrunch network. Crunchbase documents the new media solutions on the Internet and profiles who is funded and the VC firms behind the investments.
- TechCrunch20 - September 17-18 Palace Hotel San Francisco - So who are the TechCrunch40? You’ll have to join us September 17-18 to find out. We already have over 600 people who will be attending the conference from locations near and far across the globe.
- Advertising Age - VIDEO: When Marketing Predictions Go Bad - Veronis Suhler Stevenson, which previously predicted media usage would go up, is now saying that it actually went down for the first time in a decade.
- From Cool to Passe: Identity Signaling and Product Domains - Knowledge@Wharton - The most important finding in Berger and Heath’s research is that consumer choices are generated through a blend of conformity and divergence from others’ choices. Their identity-signaling approach is different from existing notions of anti-conformity.
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