Where Will the Labels Come From?
In a continuation on the discussion of Big Box Organic, there will be an upcoming clash between stores creating their own nutritional guidelines and food companies creating their own. The Hannaford Stores program was introduced at the same time many food companies were promoting their own labels to denote healthier choices.
In today’s Forbes article it was announced that General Mills Inc. and Kellogg Co. will begin their own health labels and logos to point grocery shoppers toward healthier choices.
The proliferation of such symbols is a worldwide phenomenon, with government regulators in Britain, Sweden and elsewhere establishing logo systems that concisely indicate how nutritious food products are. In the United States, however, corporations have been left to devise their own schemes. That’s led to a patchwork of systems that some fear further confuses consumers already unsure about how to eat wisely.
It will be interesting to see how the consistent graphical elements play-out on the labeling system between grocery stores and food manufactures. Each will have their own formula for their proprietary rating system. There will be a growing need to explain these systems online and gather individuals within communities to discuss and rate their performance.
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