Meatball Sundae - Seth Godin - Mixx NYC
Seth Godin speaking at the recent Mixx Conference (Interactive Advertising Bureau) in New York City, part of Advertising Week.
In this video, (click on the image or here ) Godin speaks about implementation of new media in the enterprise. It is the miss match between traditional and new media where marketing does not mean advertising .
New Marketing—whipped cream and a cherry on top—isn’t magical. What’s magical is what happens when an organization uses the New Marketing to become something it didn’t used to be—it’s not just the marketing that’s transformed, but the entire organization. Just as technology propelled certain organizations through the Industrial Revolution, this new kind of marketing is driving the right organizations through the digital revolution.
Godin’s book Meatball Sundae comes out this Christmas which I would like to pre-order. Based upon this interview, it sounds interesting indeed.
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[...] Meatball Sundae book at the Mixx Conference in NYC this past fall. This is really good and you can view the video interview to see for yourself. Tag: Link OutShare [...]