del.icio.us bookmarks for December 4th through December 13th
These are my links for December 4th through December 13th:
- Knowledge@Wharton - Social Marketing: How Companies Are Generating Value from Customer Input - Online technologies allow customers to communicate in new ways with one another, and companies must decide whether to ignore, co-opt or dive into these new waters of interactivity.
- Mrs. Butterworth Gets Makeover - New York Times - ”The basic strategy to revive old brands is never a bad one if the old ones were healthy and had good sales,” she said. ”A lot of Boomers probably missed those brands.”
- Stop Dishing Out the Phoniness, Marketers - Advertising Age - CMO Strategy - Marketers and their complicit agencies can’t help but exaggerate the fineness of every commodity, the greatness of every good, the superiority of every service and the memorability of every experience. Such phoniness has to stop.
- Viddler.com - Dell Interview - Uploaded by missrogue - You can transform from a “faceless corporation” to good people working at a company just by allowing your employees to speak in real, unfiltered voices.
- Ning CEO Calls Flux And Viacom To The Mat - Silicon Valley based Ning and Los Angeles based Flux are ?networks of networks? that allow communities to build feature rich social networks with a few clicks.
- Economist Conferences - Sixth Annual Marketing Forum Mastering Brand and Marketing Strategies in the Digital Era - March 11, 2008 SFO - CMOs today work more closely than ever with their CEOs and other C-level executives. He or she also shares growing responsibility for increasing shareholder value. Yet the average tenure of a chief marketing officer continues to shrink to less than 2 yr
- Online Marketing Summit (OMS) Conference - Feb. 21-23 2008 San Diego, CA - The Online Marketing Summit is an invitation only, “vendorless” educational forum for Marketers. Set in beautiful San Diego, Marketers from leading companies gather every year to share best practices and learn from expert online practitioners.
- FASTforward ‘08 - Feb. 18-20th Orlando, Florida - Find out how search-driven innovation is changing the way companies in your market monetize assets, create new business models, lock in customer loyalty, and develop intelligence from information?stored across the enterprise. David Weinberger, John Hag
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