Seth Godin - Remain Curious
I hope Godin continues to document some of the companies he considers to be meatball sundaes. Those trying to continue reaching the masses through large scale marketing opportunities rather than communities of interest. Visual examples of some of these companies (Wal-Mart) and more on the 14 Points are within a recent Pod/PP Cast of the Meatball Sundae book. You can download the WMV file at Corvent’s website.
The video below is a video posted by Godin on remaining curious.
Godin quote for today from Meatball Sundae: Is Your Marketing out of Sync?
I define old marketing as the act of interrupting masses of people with ads about average products. Masses of people could be processed quickly and cheaply, and some would respond to your message and become customers. The key drivers of this approach were a scarcity of choice and a large resource of cheap attention. New marketing leverages scarce attention and creates interaction among communities with similar interests. New marketing treats every interaction, product, service, and side effect as a form of media. Marketers do this by telling stories, creating remarkable products, and gaining permission to deliver messages to interested people.
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