Who Controls Social Media in Your Company?
Marketing, Interactive, Product Management, Strategy, Legal, PR, IT, outside vendors, consultants, and advertising agencies? All are groups who have a say in the struggle many large organizations are experiencing regarding control over social media. Forces are oftentimes at odds with each other due to top down control and bottom up innovation. (”Purists and Corporatists “) Is there an internal panel of individuals within the organization who collaborate on social media initiatives in order to create synergy and reduce overlap? If so, what organization leads this panel? Has your organization created a senior management position for social media strategy and services? Example Ed Terpening VP, Social Media, Wells Fargo . What kind of support do these types of technologies have at the C Level within your organization? Do you have an internal social media evangelist who works as the community manager within the organization to educate, train, and evaluate technologies and results? What kind of criteria do you use to hire these types of individuals who are hard to find? Do you find conflict from top down structure and bottom up innovation internally regarding social media deployments? How are the conflicts overcome? I would enjoy your feedback.
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Hi Doug. 1st time visitor, 1st time fan.
I saw on your more recent post you also monitor and work within the MIT forum groups. I’m in the northwest chapter and actually planning a session on Information Tech and monetization. The VCs are obviously all very interested in all the different business models popping up and the ramification of them.
As far as this question- I handle our social media (but we are a social media company, so I think I am disqualified!)
I have a background in recruiting via online services (Monster, Jobster, Recruiting.com) and have covered roughly a decade of how social media is being adapted into the structures of different companies. I would say that most “social media” positions being created by 95% of companies are basically fraudulent, with little or no understanding about what “social media” even is. (Goes inline with an article I wrote today)
Looking at your past articles here and Linkedin bio, you / I / we are a very rare breed.