Social Media Practitioners of Minnesota
Last month, Jeremiah Owyang created an ongoing list of Social Computing Strategists, Community Managers, and Social Media Researchers in the Enterprise. The extensive list Jeremiah put together helps to bring structure to an evolving work force that so many companies define differently. Do these positions fall under strategy, product management, PR, marketing, interactive? In May, I helped co-produce the event DualityReality - Who Controls Social Media in the Enterprise here in Minneapolis. The event was the largest weekly event hosted by MIMA - a co-production of Social Media Club of Minnesota. I believe the large turnout was due to the simple question of “where is this all going “especially with large enterprises in Minnesota. General Mills, Target, Fingerhut, and BestBuy were part of the panel. I tried to recruit Scott Heimes from United Health Group and Scott Mark from Medtronic. Both were interested by had to drop out due to internal commitments.
So what about here in Minnesota? Who are some of the social media practitioners in large enterprises? I would like to add more to this list as people submit their comments.
Social Media Strategist:
- Gary Koelling, - Sr Mgr Social Technology, Best Buy
- Steve Bendt - Sr. Manager of Social Technology, Best Buy
- Jim Cuene - Director- Interactive Marketing, General Mills
Community Managers:
- Lee Aase - Communications Manager, Mayo Clinic
Social Media Researchers and Social Media Product Managers
- Scott Mark - Enterprise Application Architect, Medtronic, Inc.
As you can see, many of the titles come from disparate areas. Each company approaches SM differently which is the reason there should be an internal panel developed within large enterprises that discuss the approach, results, and alignment of social media within such massive organizations.
Definitions of these three groups from Jeremiah:
Social Media Strategist:
“Social Media Strategist, whose job is to lead the internal charge, develops the program, gains resources, convinces management, and measures success.”
Community Managers:
“The Community Manager, who’s job is to primarily be a community advocate is a social media user, and is externally focused, they are primarily the face to the online community. Primarily an externally (customer/community) facing role.”
Social Media Researchers and Social Media Product Managers:
“Analyzing online behavior or creating specs for future products. Expect large enterprise software companies to offer these features in their product suites in the coming future. Researching or building social media products that will be brought to market.”
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