del.icio.us bookmarks for January 6th through February 3rd
These are my links for January 6th through February 3rd:
- Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Social Media and Marketing. DM2’s Digiday: Social gives media leaders a chance to converge and discuss the high level strategies and the future of social media, marketing, and technology innovations.http://www.digidaysocial.com
- Michael Mendenhall is senior vice president and chief marketing officer at HP speaking. “Once a year pioneers from across the advertising ecosystem gather to address the state of the industry at the IAB Annual Meeting. The 2009 theme, “Brands Battle Back,” mirrors last year’s in-depth conversations on commoditization, as we explore how marketer brands, agency brands and publisher brands work to support each other to grow.” - %extended%
- “Years of corporate decentralization — with individual business units managing regional sales or a small portfolio of products — have allowed flexible organizations to emerge that can keep their collective ears close to markets and customers. But more recently, such silo-based companies are learning that this approach can be counterproductive. This is particularly true in marketing, says David Aaker, vice chairman of the strategy consulting firm Prophet and the author of Spanning Silos: The New CMO Imperative.” - %extended%
- “The mobile social networking forum is the perfect event for professionals to learn and discuss the future development of mobile social media and we are therefore delighted to have secured a 40% discount for our members to attend the conference, co-located with the Social Networking event, at the Olympia Conference Centre London on the 09 and 10 March 2009.” - %extended%
- “Entrepreneurs, software developers, and computer professionals of all stripes will be rubbing shoulders again this Friday evening with other hopeful company founders, VCs, angel investors, bloggers, and media people from throughout the Twin Cities.” - %extended%
- Links to Corporate Social Media & Blogging Guidelines Examples on the Web - Harvard, Intel, Sun, Cisco. - %extended%
- “Parents for Ethical Marketing thinks it’s about time that corporations take some of the responsibility.
Through parental awareness, public pressure, and legislative initiatives, Parents for Ethical Marketing encourages corporations to adopt responsible marketing standards and practices that sustain the health of children and families.” - %extended% - “The Conference is the world’s premier cloud computing event, covering technology, business models, industry experiences, legal aspects, research, development and innovations in the world of cloud computing.” - %extended%
- “The Silicom Ventures International Summit 2009 will bring together select innovative companies, investors and business partners from Israel, US and other innovation hotspots around the world. Presenting companies are expected to come from industries such as Renewable Energy, Security, Social Networking, Search, Mobile and Life Science.” - %extended%
- “Tech firms, for their part, are in much better shape. Venture capitalists may again have wasted money by investing in too many internet start-ups, this time labelled “Web 2.0”. But, in general, the industry’s big companies are better managed and have more cash on hand.” - %extended%
- Despite a worsening economic environment, start ups continue to receive funding and companies previously struggling are experiencing unforeseen opportunities as a result of the downturn. Companies are succeeding by targeting their models, operations and financing strategies and are positioning themselves to emerge from the downturn in a stronger position. - %extended%
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