del.icio.us bookmarks for May 12th through May 13th
These are my links for May 12th through May 13th:
- Increasing Product Launch Results with Social Media:9 Steps to a Successful Product Launch
9 Steps to a Successful Product Launch Social media is now a central component of any successful integrated marketing strategy. Here’s a simple nine-part process of a Silicon Valley product launch that will dramatically increase your marketing results within eight weeks of the launch. Approximately 200 hours are required from start to finish, including the time for video production, message creation, and media interaction. Any company can do this. - Marketingtechblog.com - Enterprise Twitter Management
Quite a few tools are beginning to appear for companies to manage communications using Twitter or for using micro-blogging internally within their company. - OnlinePRnews.com- Social Press Release Writing Tips
Apply these press release writing tips to get more value and exposure from your press release submissions. Scroll down below the bulleted list to see explanations of each press release writing tip and a link to press release samples. 1. Ensure that your press release has a news angle 2. Avoid using words like you or “our” except when quoting a source 3. Write a stand-alone title – readers should have a sense of your press release by reading the title 4. Use keywords sensibly throughout your press release – convert 3 keywords to anchor text links by upgrading to the $6 SEO press release 5. Use 1-2 quotes in your press release to increase the interest level and add a personal perspective. -
Social Media Release
A business development director produced her department’s first social media release (SMR) last summer and came away from the experience as an “SMR convert.” Her news received coverage like never before first from bloggers and then from traditional media, such as The Chicago Tribune, Los Angeles Times, BusinessWeek, Forbes.com, and Canadian television. Here are 8 steps to emulate her conversion. - Twitter Search
Twitter’s built-in search engine is probably my favorite way to find information in Twitter. It is great for quick searches to find specific pieces of information, watching trending topics, and persistent vanity searches for your name or company.
- How to Prospect for an Audience in Twitter
- 1) Mine your email accounts for people that you know / have interacted with, and search for them in Twitter. 2) Follow suggested people from Twitter (these are usually high-profile Tweeters). 3) Follow the people who the top influencers follow. 4) Find people to follow on WeFollow.
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