Books
What Would Google Do?
Recently I had the chance to hear Jeff Jarvis speak on his new book What Would Google Do. The video below was given at Google’s author speaker series earlier in the year. It is essentially the same presentation and gives a great overview of how companies should become platforms and constantly live in beta production, [...]
The Momentum Effect: Mobilizing brainpower for efficient growth
Jean-Claude Larréché, the Alfred H. Heineken Chaired Professor of Marketing at INSEAD, spoke with INSEAD Knowledge and shared the results of his ten-year research project into what he calls “The Momentum Effect” a phenomenon that can lead to efficient self-sustaining growth.
“All of our research showed that when certain conditions were in place, some [...]
Groundswell Dinner with Charlene Li and Josh Bernoff
Pictures from the Blogger Dinner at Zanzibar NYC 03-31-08. A nice soirée hosted by Forrester to promote the new Groundswell book from Charlene Li and Josh Bernoff. They were nice enough to bring a boat load of books to pass out and sign so check out the picts.
Russ Moorehead from Aveda/Estee Lauder [...]
Seth Godin - Remain Curious
I hope Godin continues to document some of the companies he considers to be meatball sundaes. Those trying to continue reaching the masses through large scale marketing opportunities rather than communities of interest. Visual examples of some of these companies (Wal-Mart) and more on the 14 Points are within a recent Pod/PP Cast of the [...]
“Communal Consumption and the Brand” from Inside Consumption
Inside Consumption is an interesting collection of academic publications by marketing and business school scholars who represent diverse viewpoints and frameworks of social psychology, cultural anthropology, and culture studies. The dense book (tackle one chapter at time) is compiled by S. Ratneshwar from the University of Missouri Business School . Mostly academic [...]
Blue Ocean New Media Strategy
A recent review of the book got me thinking on the intersection of the Blue Ocean Strategy and new media implementation in the enterprise. Blue Ocean Strategy , released in 2005, has gained some momentum with regard to research and implementation in various business schools . INSEAD , where the authors teach, now [...]
