Books
Groundswell Dinner with Charlene Li and Josh Bernoff
Pictures from the Blogger Dinner at Zanzibar NYC 03-31-08. A nice soirée hosted by Forrester to promote the new Groundswell book from Charlene Li and Josh Bernoff. They were nice enough to bring a boat load of books to pass out and sign so check out the picts.
Russ Moorehead from Aveda/Estee Lauder [...]
Seth Godin - Remain Curious
I hope Godin continues to document some of the companies he considers to be meatball sundaes. Those trying to continue reaching the masses through large scale marketing opportunities rather than communities of interest. Visual examples of some of these companies (Wal-Mart) and more on the 14 Points are within a recent Pod/PP Cast of the [...]
“Communal Consumption and the Brand” from Inside Consumption
Inside Consumption is an interesting collection of academic publications by marketing and business school scholars who represent diverse viewpoints and frameworks of social psychology, cultural anthropology, and culture studies. The dense book (tackle one chapter at time) is compiled by S. Ratneshwar from the University of Missouri Business School . Mostly academic [...]
Blue Ocean New Media Strategy
A recent review of the book got me thinking on the intersection of the Blue Ocean Strategy and new media implementation in the enterprise. Blue Ocean Strategy , released in 2005, has gained some momentum with regard to research and implementation in various business schools . INSEAD , where the authors teach, now [...]
Meatball Sundae - Seth Godin - Mixx NYC
Seth Godin speaking at the recent Mixx Conference (Interactive Advertising Bureau) in New York City, part of Advertising Week.
In this video, (click on the image or here ) Godin speaks about implementation of new media in the enterprise. It is the miss match between traditional and new media where marketing does not mean advertising [...]
Primal Branding
Primal Branding was given to me as a gift by my wife, and it was definitely a good choice. I read it on the airplane traveling from New York to San Jose. Admittedly, the cover of the book is a bit creepy and sitting next to me in flight was a traditional Coptic Priest [...]
