Books
Meatball Sundae - Seth Godin - Mixx NYC
Seth Godin speaking at the recent Mixx Conference (Interactive Advertising Bureau) in New York City, part of Advertising Week.
In this video, (click on the image or here ) Godin speaks about implementation of new media in the enterprise. It is the miss match between traditional and new media where marketing does not mean advertising [...]
Primal Branding
Primal Branding was given to me as a gift by my wife, and it was definitely a good choice. I read it on the airplane traveling from New York to San Jose. Admittedly, the cover of the book is a bit creepy and sitting next to me in flight was a traditional Coptic Priest [...]
Outside Innovation
I am currently reading the Outside Innovation - How Your Customers will Co-Design Your Company’s Future. This book so far is an excellent primer on the shift from inside out to outside in marketing that is currently taking place in within the digital and iteractive Internet space. MediaPost recently quoted
“Marketers will abandon their historic ‘command [...]
Social Intelligence
Our Legal Counsel here at work provided me a copy of Social Intelligence, The New Science of Success (Beyond IQ, Beyond EI, Applying Multiple Intelligence Theory to Human Interactios). This is a fascinating study of human interactions and how intelligence goes beyond the judgment of one single trait, that being IQ. The book focuses on [...]
