CPG
Mills in the Media
General Mills had an abrupt change in leadership. Steve Sanger stepped down as CEO but will remain on as chairman. Kendall J. Powell will replace Sanger as the new CEO. Powell has been with the company for 28 years has worked in the Yoplait and Big G divisions. Powell is also a director [...]
Where Will the Labels Come From?
In a continuation on the discussion of Big Box Organic, there will be an upcoming clash between stores creating their own nutritional guidelines and food companies creating their own. The Hannaford Stores program was introduced at the same time many food companies were promoting their own labels to denote healthier choices.
In today’s Forbes article [...]
P&Gs Immersion
In a recent Fortune article, Jeff Colvin interviewed Proctor and Gamble’s CMO Jim Stengel. P&G has done a nice job in taking the lead with anthropological research, ethnography, new media implementation, and seeking network effects with regard to their product marketing efforts. Within the article, Stengel speaks on communicating with customers and understands the [...]
Big Box Organic
As of recent, many of the larger grocery chains as well as food producers are moving to heavier production and marketing of organic products. Kroger, the nations largest retail grocery chain operating Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s and Smith’s Marketplace, Fry’s and Fry’s Marketplace, Dillon, QFC and City Market recently announced [...]
