Details
Introduction:
DOUGLAS POLLEI - VP, INTERNET STRATEGY AND CORPORATE DEVELOPMENT
The unique role of Internet strategist requires the ability to balance innovation and marketing through digital brand building initiatives that connect with the consumer experience. Increasingly within the enterprise, there is a growing need for individuals to act as tech scouts for Internet new media solutions that align with a company’s existing brand strategies and help to build pipeline through analyzing market segments and implementing strategy in online channels. Such scouts require market knowledge, industry connections, but also current cultural insights for technology trends.
As VP of Internet Strategy and Corporate Development within the technology industry I have worked with clients such as McDonalds, WildBlue Satellite Communications, Johnson and Johnson®, Level 3, Mary Kay, and Intel® to help deploy custom-developed solutions. Endorsements from other executives and industry peers confirm my ability to design, build, and manage products and solutions that meet business needs.
Skills I can apply instantly include:
- Information architecture strategy. Ability to work with clients to create custom interactive and application solutions that identify business objectives to maximize results. Successful implementation of online channel segmentation strategies that effectively move consumers through visitor, user, and customer stages. Development portfolio includes custom Doctor to Patient hosted solution for Johnson and Johnson and pilot procurement and franchise management portal for eMac Digital.
- Creative team management. Design management experience of creative teams interacting with clients, in- house developers, outsourced developers, vendors, and partners to produce creative solutions in offline and online mediums. Responsible for senior communications, staff budgets, and all employee related development and educational continuation. Management experience includes twelve member creative staff as well as multi- department/company development projects.
- Outside vendor contract negotiations and relationship management. Responsible for new product marketing strategies and implementation of services throughout organization. Executed and contracted network monetization initiatives that capture revenue for online demographic data, search results, and ad insertion. Resulted in $1.5M increase with no costs to company.
- Communications and dialogue capabilities with regard to multi-department development. Project management and statement of work skill set to coordinate, communicate, and architect large scale projects throughout company.
- Compliance leadership capabilities relating to corporate brand strategies and brand stewardship. Strict knowledge of how to develop and foster brand guidelines that enable strategy, uphold corporate reputation, enable customer satisfaction, and maintain innovative design standards. Experience in working with Intel to launch Centrino® branding campaign across 200 partners for WiFi solution.
- Analytical and creative direction experience. Graduate of the University of Utah, Eccles School of Business. Served as senior board member for American Institute of Graphic Arts (A.I.G.A.) Salt Lake Chapter.
- Senior management background. Part of executive staff reporting directly to CEO. Perform competitive analysis and business case diligence for numerous acquisitions as part of strategic marketing role. Performed marketing due diligence for DSLExtreme, part of two acquisitions totaling $25M.
Taking into consideration that I am familiar with new media, product management, and the strategic marketing implementation, I am a good fit for helping to drive interactive solutions in the enterprise.
Resume:
DOUGLAS POLLEI - SENIOR MANAGEMENT:
- Comprehensive leadership experience in target marketing initiatives, digital communications, and strategic planning in diverse B2B and B2C environments.
- Extensive experience as a senior-level manager (8 years experience in high technology). Report directly to C.E.O. as member of senior management team and participate in driving new business development and expansion strategies.
- Results-driven ability to examine, understand, anticipate, and execute successful trends in interactive marketing and new media channels.
- Decisive involvement and innovation with due diligence process for corporate acquisitions, including: marketing analysis, business case development, competitive analysis, customer requirement analysis, creative brand strategies, and search engine marketing.
- Proven ability to significantly increase revenue streams, improve business operations, enhance profit margins, reduce operating costs and ensure total customer satisfaction in high-tech marketplaces.
IKANO Communications Inc. Salt Lake City, UT
VP, Internet Strategy and Corporate Development - Senior Management Team
Currently responsible for overseeing interactive marketing solutions for corporate B2B strategies, including: eight wholly-owned subsidiaries representing a total of $50MM in annual revenue. Manage key accounts including; requirements identification, technical support and complex problem resolution. Participate in driving new business development and expansion strategies.
- Responsible for interactive marketing and product due diligence for corporate acquisitions.
- Manage new vendor relationships including deal negotiations, proposal response, and strategic planning.
- Direct and coordinate all activities concerned with new media, social media strategy, research, development, and marketing of new or improved products, processes and services. Administer corporate-related marketing and website segmentation initiatives to drive pipeline. Track Internet metrics and analytics relating to acquisition portfolio.
- Manage staff responsible for design and implementation for all application branding and development for company and clients. Direct day-to-day operations of Internet/web services integration teams responsible for online/e-mail promotional campaigns.
- Lead IKANO product and services projects to define branding and bundling strategies for all products and services. Oversee brand management with respect to sales support documentation, corporate website, graphic direction, direct marketing, and tradeshow materials. Create cross-functional teams with internal and external individuals.
- Maintain regular contact with client executives and staff to foster positive client relationships in regard to products and solutions contracted.
- Manage complex integration projects cross-functional teams with internal and external staff and resources.
- IKANO has recently ranked on the Deloitte Technology Fast 500, Inc. 5000, and Inner City 100. Official data networking services supplier for the 2002 Olympic Winter Games.
- Supervisory responsibilities include: performance reviews, departmental motivation, budgets, scheduling, hiring, and project management.
A.I.G.A. American Institute of Graphic Arts Salt Lake City, UT
Programming Chair, Senior Board Member
Elected board member for Utah chapter. A.I.G.A. is a not-for-profit national organization representing regional graphic artists and designers based out of New York City.
- Responsible for all monthly event logistics for 300 members including: contractual arrangements with venues, speakers, audio/video, and transportation with yearly budget.
- Developed streamlined system for speaking engagements, which increased attendance and membership activity.
Bilt USA Industrial Snowboard Wear Salt Lake City, UT
Director of Operations, Co-Founder
Action sports clothing company with an emphasis on unique snowboard outerwear apparel.
- Prepared 1994, 1995 business plans. Plans include market research and strategies, financial statements, ratio analysis, company goals, product strategies and implementation, and expense reports. Plans aided in loan acquisitions for yearly production runs.
- Designed all company related documents and materials. Coordinated delivery of all shipments internationally and domestically. Implemented marketing plans for new customer acquisition and point of sale creation.
- Managed all logistics for the 1994 Action Sports Retailer and 1995, 1996 Ski Industries America trade shows. Assisted in booth design and development. Worked directly with worldwide retail buyers in presenting clothing lines for sale.
Wellpappe Ansbach Ansbach, Germany
Export Sales Clerk
International, German-speaking work experience with customized packaging firm in Bavaria. Interned within the export sales division. First U.S. intern employed at company.
- Processed orders and calculated product prices. Experience in international logistics including product tracking, payment transfers, and account coordinating.
- Worked with product development, accounting, and sales representatives to gain basic rounding of the business. Translated corporate marketing materials from German to English.
EDUCATION:
MBA, University of Utah Salt Lake City, UT
Emphasis: marketing strategy, leadership, financial accounting, communications, and information technology.Bachelor of Arts, Brigham Young University Provo, Utah
Double Major: International Relations and German.
- Course work included: international political economy, business German, European economic systems, political philosophy, and German history. Educational activities included: Pi Sigma Alfa-Political Science Club, Delta Phi Alpha-German Honor Society, German Club, and Collegiate Development Union
OTHER:
Service: Voluntary services for the Gina Bachauer International Piano Foundation.Interests: Photography, travel, and German literature.Memberships:
AlwaysOn, CommunityNext, LinkedSEO, Marketing Science Institute, Minnesota Management Society, Internet Strategy Forum, OMMA, German MBA Club, SAMBA, Swiss Association of MBAs, American Institute of Graphic Arts, A.I.G.A., Gina Bachauer International Piano Foundation, David Eccles School of Business Alumni Association, Utah Technology Council Marketing Exec Forum., Insight Venture Partners Conference, Venture Capital Networks References: Available upon request.
